CW Summer ID's

concept, direction, design, animation

CW asked Capacity to refresh their summer on air graphics and after the initial call with them we started going down the route of shooting something practical. We connected with a company called SalvagedIF to build the logo.  They create custom furniture and other things out of salvaged wood.  Robert Molina and his team took building the CW logo on as a passion project and their hard work really shows.  The logo is 8ft wide and 3 ft high - it was a pain to carry around to different locations.  The aerial footage in these ID's we're shot with the DJI phantom piloted by the multi talented Kenny Lutz. We wanted these summery moments to feel as authentic as possible by utilizing environmental sounds and being minimalistic with the music. 

 

Produced @ Capacity

Creative Director:  Ellerey Gave
Project Lead / Direction / Camera: Blake Fawley
Animation: Kenny Lutz, Blake Fawley, Stephen Panicara
Design:  Stephen Panicara, Kenny Lutz
Production assistants: Kenny Lutz, Steve Najera
Models: Aletha Shepherd, Johnny & Virginia Kramer, Steve & Bree Najera, Mataya Gave, Tallulah Lloyd
Sound Design: Justin Demetrician

Logo built by: SalvagedIFRobert Molina


This is the illustrator file we sent over to Robert and his team. 


This is the illustrator file we sent over to Robert and his team. 

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